Professor and author of the books La profesión del diseñador gráfico en Tijuana (UABC, 2015) and Diseño de textos digitales interactivos (McGraw-Hill, 2022), as well as several academic articles on the aesthetics of the native cultures of Baja California, graphic design on the northern border, and the phenomena of digitalization in graphic design. Her passion for her native Tijuana is a thread that runs through her research and projects on the city’s popular culture.