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Publications​​

Books

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  • La profesión del Diseño Gráfico en Tijuana (2015) Author: Salinas Gutiérrez Isabel, Departamento Editorial Universitaria, Mexicali Baja California, ISBN 978-607-607-280-6

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  • El Diseño de Textos Digitales Interactivos (marzo 2022) Author: Salinas Gutiérrez Isabel, Co-published by McGraw Hill and Departamento Editorial Universitaria, Print ISBN 978-607-15-1773-9, E-book ISBN 978-607-607-749-8 ​​

La profesión del Diseño Gráfico en Tijuana

UABC 2015

This book documents the first 15 years of professional graphic design in Tijuana, Baja California. The pivotal year is 1987, when the first cohort of graphic design graduates entered the field, marking a turning point as the profession began to evolve to meet contemporary social needs and to differentiate itself from related disciplines that provided its theoretical foundations.
The research combines oral history interviews and firsthand accounts with archival documents and examples of period design work, creating a comprehensive account of the field’s origins. Current and aspiring designers will gain insight into the social role and foundations of the profession in this region.
ISBN: 978-607-607-280-6
 

Available Online

El diseño de textos digitales interactivos

MacGraw Hill-UABC 2022

This book presents the idea that interactive digital publications—produced for screens rather than print—require a distinct design methodology. While Interactive Digital Texts (TDI) share features with books, magazines, and newspapers, they also resemble websites, mobile apps, and other screen-based media. Therefore, an effective approach to creating TDI must draw from both traditional print layout principles and interaction design criteria.
The book introduces a practical framework for graphic designers beginning to work with interactive digital texts, as well as offering a space for reflection for those with more experience in the field.
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Book Chapters​​​

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  • The Historic Center of Tijuana: Recovering Information to Generate HBIM Digital Twins and AR/VR Visualizations (2024), in Zaragoza–Tijuana. Proposals from Public History for a City on Mexico’s Northern Border. UABC / Astra Ediciones. Chapter authors: Guillermo A. Sepúlveda Gil and Isabel Salinas Gutiérrez. ISBN: 978-607-607-956-0 (print), 978-607-607-957-7 (digital).  https://doi.org/10.61728/AE24001991  

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  • Verification of a Pattern Design Model (2025, in press), in Multidisciplinary Research: Beyond the Female Gaze. Editorial Porrúa. Authors: Isabel Salinas Gutiérrez and Monserrat Tamayo Parra.

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  • Quality in University Education: A Literature Review on Faculty Competencies (2021), in Competency-Based Education. Global Knowledge Academics. Authors: Salvador Fierro Silva, Gloria Azucena Torres de León, Leonel Hernández Torres, Isabel Salinas Gutiérrez, and Susana Rodríguez Gutiérrez. ISBN: 978-84-15665-76-2.

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  • Adapting Usability Testing to Identify Errors in the Design of Interactive Digital Texts (2019), in Handbook CIERMMI: Women in Science. ECORFAN-MEXICO S.C. Authors: Isabel Salinas Gutiérrez, Susana Rodríguez Gutiérrez, Ervey Leonel Hernández Torres, and Salvador Fierro Silva. ISBN: 978-607-8695-03-4. DOI: 10.35429/H.2019.1.1.14.145.

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  • Graphic Identity for the Development of the Native Kumiai Community (2015), in Human Development and Social Innovation as a Field of Study and Research. Authors: Isabel Salinas, Ervey Leonel Hernández Torres, and Ixchel Astrid Camacho Ixta. ISBN: 978-607-8435-08-1

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  • DIA013: A Sustainable Method for Organizing Design Exhibitions, Forums, and Conferences (2013), in collaboration with the research group Diseño Integral Ambiental. Authors: Isabel Salinas, Monserrat Tamayo Parra, Hildelisa Karina Landeros Lorenzana, and Ervey Leonel Hernández Torres. ISBN: 978-607-619-018-0.

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Artículo Indexado / arbitrado​

  • Astrid Carolina Izabal Bailón, Isabel Salinas Gutiérrez, and Gloria Azucena Torres de León. “Digital Ephemera: Foundations for Defining the Concept” (2025, in press), Zincografía, ISSN 2448-8437.

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  • Isabel Salinas Gutierrez, Prospective of graphic design in the age of AI (2024), en Zincografía Year 9 No.17 ZINCOGRAFÍA 2025  ISSN: 2448-8437. DOI: https://doi.org/10.32870/zcr.v9i17.249

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  • Astrid Carolina Izabal B., Isabel Salinas Gutiérrez, Gloria Torres de León, and Camilo Caraveo Mena. “Designers’ Interpretations in the Creation of Digital Ephemera on Social Media Platforms Using the Qualitative Comparative Analysis (QCA) Method” (2024), Journal – Business Administration – Marketing; Accounting, ISSN 2531-3002. DOI: https://doi.org/10.35429/JBAB.2024.8.14.1.20 

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  • Gloria Azucena Torres de León, Susana Rodríguez Gutiérrez, Isabel Salinas Gutiérrez, and Ervey Leonel Hernández Torres. “The Intervention of Graphic Design in the Development of the Kumiai Nimau Waña Interpretive Trail” (2023), Legado de Arquitectura y Diseño, Vol. 19, No. 35, January–June 2024, pp. 201–212. ISSN 2007-3615, E‑ISSN 2448-749X. DOI: 10.36677/legado.v19i35.21562

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  • Ervey Leonel Hernández Torres, Isabel Salinas Gutiérrez, and Gloria Azucena Torres de León. “Transmedia Regional Culture Project with Graphic Design Students” (2021), Actas de Diseño, Vol. 36, pp. 177–180. ISSN 1850-2032

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  • Isabel Salinas Gutiérrez. “How Interactive Digital Texts Are Designed: A Critique of the Current Model” (2019), Nova Scientia, Year 11, Issue 23, November 2019, Universidad De La Salle Bajío, León, Mexico http://novascientia.delasalle.edu.mx/. 

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  • Isabel Salinas Gutiérrez. “Reasons to Consider Interactive Digital Texts as Editorial Products” (2017), Revista Tecnología y Diseño, Universidad Autónoma Metropolitana, Year 6, No. 8, November 2017, pp. 11–23.

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  • Ervey Leonel Hernández Torres, N. Candolfi Arballo, Susana Rodríguez Gutiérrez, and Isabel Salinas Gutiérrez. “Video Game Design and Its Educational Potential for Adult Learning” (2016), Interior Gráfico, Division of Architecture, Art, and Design, Universidad de Guanajuato, Vol. 16

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  • Isabel Salinas Gutiérrez, Susana Rodríguez Gutiérrez, Ervey L. Hernández Torres, and Salvador Fierro Silva. “Description of the Kumeyaay Aesthetic System ” (2015), Interior Gráfico, Universidad de Guanajuato, Fifteenth Edition, October 2015. ISSN 2007-3879.

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  • Isabel Salinas Gutiérrez, Ervey Leonel Hernández Torres, and Susana Rodríguez Gutiérrez. “Social Development Through the Appreciation of the Aesthetic–Communicative System of Native Peoples of Baja California” (2015), Revista Iberoamericana para la Investigación y el Desarrollo Educativo, ISSN 2007-7467

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  • Isabel Salinas, Edna Cossette Sánchez Derat, Ervey Hernández, and Ixchel Astrid Camacho Ixta. “Key Variables Influencing Graphic Design Production for Mexico’s Northern Border” (2014), Revista Iberoamericana de Producción Académica y Gestión Educativa, January–June 2014, ISSN 2007-8412

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  • Susana Rodríguez Gutiérrez and Isabel Salinas Gutiérrez. “Professional Graphic Design: Description of Its Emergence and Development in Tijuana” (2014), Interior Gráfico, Universidad de Guanajuato, Fourteenth Edition, October 2014. ISSN 2007-3879.

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  • Carolina Trejo, Hildelisa Karina Landeros, Isabel Salinas, and Ervey Hernández. “Design as a Medium for Education on the Proper Use of Reusable Materials” (2014), Actas de Diseño, Vol. 17, ISSN 1850-2032

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Conference Proceedings

 

  • Semiotics in the Conceptualization Process of Graphic Projects. (2017) IX International Design Congress, Havana. Authors: Susana Rodríguez Gutiérrez, Isabel Salinas Gutiérrez, and Ervey Leonel Hernández Torres.


  • Graphic Design as a Tool for Community Development: Native Cultures of Baja California. (2015) Global Conference on Business and Finance Proceedings, Vol. 10, No. 1. Authors: Isabel Salinas Gutiérrez, Ervey Leonel Hernández Torres, Ixchel Astrid Camacho Ixta, and Susana Rodríguez Gutiérrez. ISSN 1941-9589 (Online).


  • Multimedia as a Tool of Instruction in Graphic Design Teaching. (2014) Global Conference on Business and Finance Proceedings. Authors: Gloria Azucena Torres de León, Isabel Salinas Gutiérrez, and H. Karina Landeros. The Institute for Business and Finance Research. ISSN 1941-9589.


  • Exhibitions as a tool of Public Outreach: A Sustainable Method for Implementation. (2013) CDIC. Authors: Isabel Salinas Gutiérrez, Hildelisa Karina Landeros, and Ervey Hernández. ISBN 978-607-8254-97-2.


  • An Environmental Experience: The DIA013 Method Handbook—Academic Group on Integrated Environmental Design. (2013) CDIC. Authors: Isabel Salinas Gutiérrez, Hildelisa Karina Landeros, and Carolina Trejo Alba. ISBN 978-607-8254-97-2.

  • Usurpation of Human Capital in the Field of Graphic Communication. (2011) Congress on Productivity, Competitiveness, and Human Capital, October 5, Tijuana, Baja California. Authors: Ervey Hernández Torres, Isabel Salinas, and Karina Landeros L. ISBN 978-607-7736-56.

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Educational Outreach Exhibitions

  • Kumiai Exhibit. The Aesthetics of Kumiai Culture. San Diego City College, October 2024.

  • Ciudad Diseño. Graphic showcase of the research process for the citizen participation project. CECUT, 2024.

  • Somos Kumiai.  Photographic exhibition based on research. Tijuana Historical Society, 2015.

  • Eidolon Demiurgos. Collective object-art exhibition. Instituto de Cultura de Baja California, Rosarito, 2012.

  • Colectivo DIA 2012. Collective exhibition of design at the International Forum on Integrated Environmental Design, ECITEC, UABC, 2012

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