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Academic Research​

My research topics lie at the intersection of graphic design, publishing, technology, visual culture, and society.​

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https://orcid.org/0000-0001-9337-0913

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Research Team: Design and Communication ​

  • Lead Researcher, UABC Research Team 229: Design and Communication (2013–2021)
    Member, UABC Research Team 229: Design and Communication (Consolidated, 2021–present)
    Collaborator, Environmental Integral Design Research Team (2011–2013)

 

National System of Researchers (SNI)​

  • Member, SNI Level I (valid from January 1, 2025, to December 31, 2029)

  • Member, SNI Candidate (valid from January 1, 2020, to December 31, 2024)

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PRODEP Distinguished Academic Profile

  • Current recognition valid from April 16, 2025, to December 16, 2027
    Previous validity periods:
       •    July 23, 2021 – July 22, 2024
       •    July 23, 2018 – July 22, 2021
       •    July 21, 2015 – July 20, 2018
       •    July 23, 2013 – July 22, 2015

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Research Projects

  • Lead Researcher, Ciudad Diseño: Participatory Design Project. Tijuana Design Week – UABC – Cetys Universidad (2025–2027)

  • Collaborator, Technological Appropriation and Interculturality among Migrant Elementary School Students (2023–1 to 2024–2)

  • Lead Researcher, Design Processes Based on Standardized, Evaluated, and Verifiable Models (2021–2 to 2022–2)

  • Lead Researcher, Constructing a Graphic Memory as a Key to Describing the Visual Culture of the Tijuana Metropolitan Area, 1987–2017 (2019–2021–2)

  • Lead Researcher, Evaluation of User Satisfaction and Usability in Interactive Digital Texts (2015–2 to 2017–1)

  • Lead Researcher, Graphic Identity as a Tool for Community Development: A Study of the Aesthetic and Communicative Potential of Design in the Native Cultures of Baja California (Externally Funded, 2014–2 to 2015–2)

 

​Research Background​

  • Bachelor’s Thesis: The Visual and Audiovisual Communication as a shared field of Practice between Designers and Communicators (October 1998)

  • Master’s Thesis: History and Evolution of Graphic Design in Tijuana (March 2007)

  • Doctoral Dissertation: Model for the design of Interactive Digital Texts (TDI) to Improve Usability (August 2019)

 

Intellectual Property

  • Copyright Registration – Literary Work: Model for the Construction of Interactive Digital Texts (IDT) to Improve Usability, Isabel Salinas Gutiérrez (2020)
    Copyright Registration – Graphic Work: Informative Infographics on COVID-19, Hernández, Landeros, Rodríguez, and Salinas (2020)
    Copyright Registration – Graphic Work: Regional Comic: The Grandfather, the Myths, and I, Hernández, Rodríguez, and Salinas (2019)
    Copyright Registration – Audiovisual Work: Introduction to InDesign Software and Basic Tools, Sepúlveda, Fierro, and Salinas (2021)
    Copyright Registration – Audiovisual Work: Videoclass: Vertical Adjustments, Salinas, Sepúlveda, and Hernández (2021)
    Copyright Registration – Audiovisual Work: Videoclass on Maximums, Minimums, and Optimums in InDesign, Salinas, Sepúlveda, and Rodríguez (2021)
    Copyright Registration – Audiovisual Work: How to Create Modules and Columns in InDesign, Salinas, Sepúlveda, and Torres (2021)

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